Bibliography

- Monster, Micael Dahlén (2011, Volante)

- Marketing Communications: A Brand Narrative Approach, Micael Dahlén & Fredrik Lange (2010, John Wiley & Sons LTD)

- Creativity Unlimited: Thinking Inside the Box for Business Innovation, Micael Dahlén (2009, John Wiley & Sons LTD)

- Nextopia, Micael Dahlén (2008, Volante)

- Marketer’s new rule book (SWE), Micael Dahlén (2003, Liber)

- Marketing in New Media (SWE), Micael Dahlén (2002, Liber)